SY Shamanna Sold In Record Time and In House

The stunning 115-foot sailing yacht Shamanna, a Nautor’s Swan 115S, is renowned for her elegant design, luxurious interiors, and exceptional performance. Having been listed for sale for over two years without success, she finally found her new owner in 2024, thanks to the diligent efforts of Will Bishop from Superyacht Partners. Shamanna had garnered significant interest in the market, but it was Bishop’s targeted marketing strategy and attention to detail that set the stage for her sale.

Prior to Will Bishop’s involvement, Shamanna had been on the market with other brokers, yet she failed to sell. Despite her impeccable pedigree and performance, the extended listing highlighted the difficulties of selling large, high-performance sailing yachts, which cater to a niche market. The prolonged listing period can often cause a yacht to lose visibility and momentum in a competitive market, but Bishop's fresh approach revitalized interest in Shamanna.

Will Bishop's involvement in the sale of Shamanna marked a turning point. Known for his expertise in the sailing yacht market, Bishop immediately implemented a strategic marketing campaign tailored specifically to the yacht’s target demographic. He focused on promoting her unique attributes, such as her high-performance capabilities and Swan’s reputation for craftsmanship. Additionally, Bishop used his extensive network to generate renewed interest in the yacht, creating an effective sales funnel that accelerated the process.

Bishop’s hard work and innovative approach paid off. After two years of being on the market, Shamanna was sold in less than six months under Bishop’s brokerage. His ability to communicate the value of Shamanna and create a sense of urgency among potential buyers ultimately led to a swift and successful transaction. This quick sale is a testament to Bishop's deep understanding of the market and his commitment to providing top-tier service to his clients.

The sale of Shamanna is a clear example of how the right broker can make all the difference in the luxury yacht market. His success with Shamanna reinforces Superyacht Partners' position as a leading player in the sailing yacht brokerage sector.